Overdruk are a European bulk wholesaler and overprinter of envelopes. They wanted an advert to appear in NAC's match programme, (NAC are soccer team).

The tw headlines were the key to this advert, both headlines carrying a double meaning, one for Overdruk and the other for NAC. I probably went a bit over the top with the word play as the yellow strap line also has a footballing theme to it.