Allsure are a building and maintenance contractors specialising in refurbishment. The company strives to create comfortable working environments that are appealing and desirable.

The logo was created around the idea of a polished stone or gem that had a slightly fluid feel. The "S" of the word was used to split the stone with the effect that many people read the logo as "ALLURE", (this effect was intentional). It has also been read as "ALL URE building, maintenance and refurbishment", this was unintentional!